What impact do you want your business to have:
• What does your business naturally do well at?
• What are you most passionate about delivering to your community and clients?
What are you striving towards over the next few years, what do you want your business to achieve/change:
What keeps your business grounded:
• Key words that describe your business.
• What's important to you?
Products & Services
Do you sell anything? Consult?
Who is your target audience:
• Gender, age range, profession, hobbies and interests.
• How would you like your business to be perceived?
• What do your customers currently think, is there anything stopping them from visiting or making a purchase?
Give us the lay of the land. Tell us about your industry and how you fit into it.
What brands and/or individuals do you consider competition?
What makes your business unique?
Any brands you like the look of? More specifically, what do you like about them?
Things to look out for:
• Illustration or Hand Lettering Style
A good place to start:
Anything else you’d like to share with us?